close

Behavioral Decision Theory

Kazuhisa Takemura · ISBN 9789811654534
Behavioral Decision Theory | Zookal Textbooks | Zookal Textbooks
Format:
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
NZ$209.00
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Springer Nature
Author(s) Kazuhisa Takemura
Published 09292021
Related course codes
This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.

SUBSCRIBE & SAVE

Save 20% off Textbooks + free shipping with Zookal Study Premium every time you shop and more...

  • Free courtesy eTextbook on a wide range of selected titles
  • Get step-by-step solutions from expert tutors
  • Access powerful online study tools to help you study on the go

20% OFF TEXTBOOKS EVERY ORDER

Instant rewards

Zookal Study gives you the best price on textbooks instantly with full access to experience 24/7 study help you can rely on from day 1 until exam time.

PEACE OF MIND

Cancel anytime

No commitment, no worries. Try Zookal Study for 1 month and cancel at anytime. Cancelling is made easy via your Zookal Study account.

Unlock study tools fit for every moment

Homework Help

Solutions Library

Test Prep

Flashcards

Videos

Translation missing: en.general.search.loading