Cases in Advertising Management

Name: Cases in Advertising Management
Brand: Taylor & Francis
SKU: 9781317475330--EAU
Price: 118.80 NZ$
Availability: InStock

Larry D Kelley; Donald W Jugenheimer · ISBN 9781317475330

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Publisher	Taylor & Francis
Author(s)	Larry D Kelley; Donald W Jugenheimer
Published	12182014
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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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