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Digital Strategies in the Pharmaceutical Industry | Zookal Textbooks | Zookal Textbooks
  • Author(s) L. Lerer; M. Piper
  • Edition
  • Published01242003
  • PublisherSpringer Nature
  • ISBN9780230598799
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Digital Strategies in the Pharmaceutical Industry

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  • Author(s) L. Lerer; M. Piper
  • Edition
  • Published01242003
  • PublisherSpringer Nature
  • ISBN9780230598799
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
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