Entrepreneurship Theory and Practice

Name: Entrepreneurship Theory and Practice
Brand: Bloomsbury UK
SKU: 9781350304826--EAU
Price: 108.00 NZ$
Availability: InStock

Francis J. Greene · ISBN 9781350304826

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Publisher	Bloomsbury UK
Author(s)	Francis J. Greene
Published	02222020
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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy. Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

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