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This lively and engaging text introduces students to the key contemporary issues in the study of gender and the media. Integrating cultural theory with text-based criticism, Gender in the Media analyses recent debates in feminist cultural theory, masculinity studies and queer theory, before applying these cultural paradigms to critical readings in relevant media contexts. Richardson and Wearing address a wide range of new media texts and topics, covering television dramas, make-over shows, life-style magazines, internet dating and more. Critical, current and far-reaching, this book is invaluable for all students of media and gender studies, as well as for anyone interested in gender representation in different media forms.