Green to Gold

Daniel C. Esty, Andrew Winston · ISBN 9780470393741
Green to Gold | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Daniel C. Esty / Andrew Winston
Subtitle How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Edition 1
Published 15th December 2008
Related course codes

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

From the Publishers Weekly review:

"Two experts from Yale tackle the business wake-up-call du
jour-environmental responsibility-from every angle in this
thorough, earnest guidebook: pragmatically, passionately,
financially and historically. Though "no company the authors know
of is on a truly long-term sustainable course," Esty and Winston
label the forward-thinking, green-friendly (or at least
green-acquainted) companies WaveMakers and set out to assess
honestly their path toward environmental responsibility, and its
impact on a company's bottom line, customers, suppliers and
reputation. Following the evolution of business attitudes toward
environmental concerns, Esty and Winston offer a series of
fascinating plays by corporations such as Wal-Mart, GE and Chiquita
(Banana), the bad guys who made good, and the good guys-watchdogs
and industry associations, mostly-working behind the scenes. A vast
number of topics huddle beneath the umbrella of threats to the
earth, and many get a thorough analysis here: from global warming
to electronic waste "take-back" legislation to subsidizing
sustainable seafood. For the responsible business leader, this
volume provides plenty of (organic) food for thought. "


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