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International Business Strategy in Complex Markets | Zookal Textbooks | Zookal Textbooks
  • Author(s) Hans Jansson
  • Edition
  • PublishedJune 2020
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781839101823
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

International Business Strategy in Complex Markets

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  • Author(s) Hans Jansson
  • Edition
  • PublishedJune 2020
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781839101823
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
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