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Managing Cross-Cultural Communication | Zookal Textbooks | Zookal Textbooks
  • Author(s) Barry Maude
  • Edition2
  • Published09162017
  • PublisherBloomsbury UK
  • ISBN9781137507471
Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.

Managing Cross-Cultural Communication

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  • Author(s) Barry Maude
  • Edition2
  • Published09162017
  • PublisherBloomsbury UK
  • ISBN9781137507471
Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
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