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Publisher | Lexis Nexis Australia |
Author(s) | Lockhart Carter Christie Bender |
Edition | 6 |
Published | 23rd December 2019 |
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This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, aspects of marketing covered include the manufacture, packaging, labelling, promotion, distribution, and retailing of goods and services. The discussion includes numerous case examples, diagrams and flowcharts to support learning.
The sixth edition has been fully revised, with many recent case law and statutory amendments, including:
Book Review - Law Society of South Australia | June 2020
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