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Mastering the Globalization of Business | Zookal Textbooks | Zookal Textbooks
  • Author(s) Roger Cartwright
  • Edition1
  • Published03142017
  • PublisherBloomsbury UK
  • ISBN9780230802025
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Mastering the Globalization of Business

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  • Author(s) Roger Cartwright
  • Edition1
  • Published03142017
  • PublisherBloomsbury UK
  • ISBN9780230802025
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
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