This is an invaluable guide to better research communication within and beyond academia. With many years of research experience, the authors provide scholars and scientists with systematic advice on how to ensure their research reaches its potential, and grows the recognition, influence, practical application and public understanding of science and scholarship. It begins by examining how citations work and evaluating the different measures of academic influence, from legacy bibliometric systems to altmetrics and digital metrics. Subsequent chapters show readers how to craft impactful journal articles, work effectively with co-authors, create a portfolio of publications and build a digital strategy that promotes knowledge exchange. Checklists help readers decide how and in what format to publish, enabling them to get their research in front of the right people. Throughout, the authors illustrate impact with data drawn from a wide range of disciplines. Maximizing the Impacts of Academic Research is ideal for PhD students and early career researchers taking their first steps into academic research, experienced researchers mentoring the next generation of scholars and scientists and established academics looking to systematically review and upgrade their existing impact practices.