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Pricing

Robert Dodge; Nessim Hanna · ISBN 9781349134472
Pricing | Zookal Textbooks | Zookal Textbooks
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Publisher Bloomsbury UK
Author(s) Robert Dodge; Nessim Hanna
Edition 10
Published 03142017
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Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

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