close
Technology Entrepreneurship: Taking Innovation to the Marketplace | Zookal Textbooks | Zookal Textbooks
  • Author(s) Michael A. Robert A.; Lechter Thomas N.; Hisrich Duening
  • Edition2
  • PublishedAugust 2014
  • PublisherElsevier S & T
  • ISBN9780124201750

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.



  • An intense focus on product design and development, with customers and markets in mind
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • Techniques for forecasting financials, raising funds, and establishing venture valuation
  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit

Technology Entrepreneurship: Taking Innovation to the Marketplace

Format
Get it instantly

Zookal account needed

$76.93
Add Zookal Study FREE trial and save a further 10% 

NEW PRICE

$69.24 + free shipping

(10% off - save $7.69)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($69.24 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) Michael A. Robert A.; Lechter Thomas N.; Hisrich Duening
  • Edition2
  • PublishedAugust 2014
  • PublisherElsevier S & T
  • ISBN9780124201750

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.



  • An intense focus on product design and development, with customers and markets in mind
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • Techniques for forecasting financials, raising funds, and establishing venture valuation
  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit
translation missing: en.general.search.loading