The Performative Enterprise

Alexander Tsigkas · ISBN 9783030814922
The Performative Enterprise | Zookal Textbooks | Zookal Textbooks
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
Note: Subscribe and save discount does not apply to eTextbooks.
Publisher Springer Nature
Author(s) Alexander Tsigkas
Published 10012021
Related course codes
This book is about quality redundancy and its replacement by the “performativity” norm. Performativity is a linguistic, social, and political mechanism that produces the intended performance. The author, Alexander Tsigkas, sees this book as a natural continuation of his prior book The Lean Enterprise – From the Mass Economy to the Economy of One. He argues that performativity is the flip side of quality on a coin called identity, and in postmodernism, that is, in the age of Industry 4.0 and beyond, companies should be aiming for performativity and achieve quality as one of its many consequences. The author, therefore, encourages modern businesses to transition from quality orientation as conformance alone to a performance orientation. The author brings forward historic, current, and philosophical perspectives in charting performativity as a new goal for modern businesses. Many examples, case studies, and conceptual constructs are used to drive in the idea of how to create a performative enterprise.


Save 20% off Textbooks + free shipping with Zookal Study Premium every time you shop and more...

  • Free courtesy eTextbook on a wide range of selected titles
  • Get step-by-step solutions from expert tutors
  • Access powerful online study tools to help you study on the go


Instant rewards

Zookal Study gives you the best price on textbooks instantly with full access to experience 24/7 study help you can rely on from day 1 until exam time.


Cancel anytime

No commitment, no worries. Try Zookal Study for 1 month and cancel at anytime. Cancelling is made easy via your Zookal Study account.

Unlock study tools fit for every moment

Homework Help

Solutions Library

Test Prep



Translation missing: