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Unraveling the Mysteries of Case Study Research: A Guide for Business and Management Students | Zookal Textbooks | Zookal Textbooks
  • Author(s) Mikael Søndergaard Marilyn L. Taylor
  • Edition
  • Published2017-07-28
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781786437211
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation.

This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.

Unraveling the Mysteries of Case Study Research: A Guide for Business and Management Students

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  • Author(s) Mikael Søndergaard Marilyn L. Taylor
  • Edition
  • Published2017-07-28
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781786437211
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation.

This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
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