close
Sports Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) John A. Davis; Jessica Zutz Hilbert
  • Edition
  • Published
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781848448414
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.

Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:

• Define key sports marketing ingredients
• Provide mini-case examples of various sports around the world
• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and
• Describe measures of the various sports marketing activities.

This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.

Sports Marketing

Format
Get it instantly

Zookal account needed

$96.91
Add Zookal Study FREE trial and save a further 10% 

NEW PRICE

$87.22 + free shipping

(10% off - save $9.69)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($87.22 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) John A. Davis; Jessica Zutz Hilbert
  • Edition
  • Published
  • PublisherEdward Elgar Publishing Inc.
  • ISBN9781848448414
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.

Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:

• Define key sports marketing ingredients
• Provide mini-case examples of various sports around the world
• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and
• Describe measures of the various sports marketing activities.

This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
translation missing: en.general.search.loading